Adidas starts recently the large-scale advertising campaign under the name «Believe that you are stronger than it seems».
Promo application «adidas reader» makes it possible to see famous sportsmen in your mobile phone. They do exercises, somersaults and run on your screen. To start using the program you should find special bar codes on the streets of Moscow or in adidas stores. When you switch on the program you should focus mobile camera on the bar code. Then code would transformate in a real 3D picture! Also it is possible to record the videos and share them with people in a special group in social network «Vkontakte».